I’ve recently fallen in love with this plugin while working on a project for a client, and now I find it to be an indispensable tool for WordPress sites that focus on conversions or lead generation.
Landing Pages are single pages, designed and built, with the specific intent of getting a user to complete a certain action e.g.: sign-up for a newsletter, register for a trial or fill out a survey to download a PDF.
The Landing Pages plugin from Inbound Now lets you do all that and throws in A/B/N Testing and its own analytics. It comes with a whole host of themes, and premium extensions that allow for integration with email services such as Mailchimp and Constant Contact as well as CRM services and more.
You can even create your own templates and themes with custom functionality, and add in forms from popular form plugins such as Gravity Forms, Contact Form 7, or use the built-in form builder.
Inbound Now also has the Call to Action plugin that works seamlessly with their Landing Pages plugin, mentioned above. It allows you to create CTA (Call To Action) buttons that can be displayed in posts or pages, as a lightbox or a widget in any sidebar.
Just like the Landing Pages plugin, it has a variety of CTA templates to choose from that are customizable with an intuitive visual editor. You can also build your own templates from scratch if you wish to achieve custom functionality. The plugin includes built-in A/B/N Testing for each CTA as well as analytics to track their performance.
It takes a while to get used to, but once you decide how you want to use it, it’s gold.
So we all know the mainstays of email newsletters, which include the excellent Mailchimp and Campaign Monitor, but these days I’m a little more inclined to reducing the number of external services I use, and with that, I discovered MailPoet.
MailPoet turns WordPress into an email newsletter powerhouse, which you can set up to use with content from your own posts, pages and custom post types. It offers the standard features such as mailing lists, subscriber lists with double opt-in, auto responders and post notifications, but does it all within your own site.
You can either set it up to use your host’s email configuration or use your Gmail account as a mail server. The free basic plugin should be enough for most people, but if you need Google Analytics tracking, detailed stats on email opens and bounces, and a spam score, you might want to pick up one of their premium subscriptions.
It’s easy and intuitive to setup. Create a newsletter by choosing from a slew of templates and drag and drop your site content in to it. You can test it out to see how to it looks by sending yourself a sample. When done, save it. To get subscribers, just add their subscription widget to any sidebar and your done.
There are plenty of free form plugins out there, and I have to say, non come close to Gravity Forms. This is by far the easiest and most flexible forms plugin out there. And sure, it’s a premium plugin, and the best features are in the Developer licence, but once you realize the potential, you will have no other.
Gravity Forms has a great variety of “Addons” that let you create polls, surveys and quizzes, and send data seamlessly to Freshbooks for accounting and Mailchimp, Campaign Monitor or Aweber for newsletters. It even accepts payments with Paypal for payments or donations.
Best off all, it works great with the plugins I just mentioned. You can embed custom Gravity Forms in your Landing Pages, and have visitor details entered in to a MailPoet subscriber list with double opt-in.
All of these plugins and marketing efforts are for naught if your site is not optimized for SEO. WordPress SEO by Yoast is the go-to plugin for on-site SEO. For me, it’s the only plugin to work with.
This plugin gives you excellent options for creating default settings for title tags and meta descriptions for posts, tags, categories and custom post types. But the beauty lies in its per post/page custom settings that let you tweak the SEO of each content item individually. It even analyses the content on the page for your targeted needs and gives you a rating and tips to help optimize it.[hr] So if you’re working with WordPress exclusively, want to cut the number of external services and really take advantage of your content, then these plugins will serve you well in building a great marketing strategy.