What is Microsoft trying to say with Internet Explorer’s mascot!

I stumbled on this video a couple of weeks ago, and curious about what it was all about, I watched all the way to the end, only to be seriously confused about its message.

This manga style cartoon features a girl chased through futuristic inner city streets by team of law enforcement-esque robots. Defending herself, she transforms in to a Sailormoon like character (I find out later its Anime heroine Inori Aizawa), and destroys the army of robots. As the dust settles, the music turns ominous and a giant demon steps out of the horizon. End scene, clip to the same girl browsing the web, aaaaaand Internet Explorer logo.

I’m not sure if this is their new marketing specifically for Japanese audience, or are they adopting this new theme all over. They do have a Facebook page and micro-site dedicated.

If Microsoft is trying to tell us that Internet Explorer is our dedicated saviour from authoritarian entities bent on our collective control, it’s going to be a tough sell with the publics recent distrust of big companies cooperating with big brother NSA. Especially since there are allegations of Microsoft being complicit. The message and the reality are far far apart.

What do you make of the video? What message did you pick up?

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