Every social media network is different. Different uses, different people, different etiquette and culture. For example, Google+ has been extremely popular with photographers. Teens have gravitated towards Instagram and Snapchat. Pinterest is very popular with women. Facebook’s demographics has shifted to 25+ age groups.
While implementing your social strategy and marketing your content, you should be aware of those differences, and when you should publish and engage on each to best connect with your audience.
This is a wonderful infographic guide to the best and worst times to publish on the top 6 social sites, Facebook, Twitter, Linkedin, Google+, Pinterest and Tumblr.