Everyday we are inundated with a barrage of advertising. The same stock footage of ethnic groups mixing. The repetitive and simple guitar or piano rhythm. The inspiring yet meaningless buzzwords.
After a while, they all start to look and sound the same. And that’s what that video is. A parody of the generic video, made with generic music, generic footage, generic messaging for generic buzzwords. A lil too close to the generic real thing.
“This Is a Generic Brand Video,” was written by Kendra Eash for McSweeney’s Internet Tendency. It’s made entirely with stock footage. All video clips used are from dissolve.com. See and license them here: http://www.dissolve.com/generic