mohamed hamad

Being social sans the network

// May 27th, 2010 // View Comments // General, Uncategorized, social media

It’s become a very normal thing to get several invites via LinkedIn or Facebook to become someones contact a day or two after you meet them. More often than not, you wont see that person again, or not for a long time, but you will see their lives unravel before your eyes as long as they are in your social sphere. The question is though, how much do you know these people really? Even when you know every mood they’ve had, every picture they are in, and every event they are going to!

I recently decided to take a different approach to meeting people by not adding them as friends on Facebook until I feel like I’m really friends with them. Sounds simple, right?

It was hard to resist the urge of finding out more about a person when their lives are not served to you on a silver platter. You find yourself googling them, checking if they are on twitter and what not, and then just surrendering to just giving them a call and going out for a coffee or beer.

From then on, something happens. You actually start to make a real connection that is not overpowered by assumptions of who that person is based on their shared media. You are actually getting to know them. Sharing stories and experiences with each other, in your own words and expressions, not a slideshow of pictures with no narrative, or a series of status updates that have no context.

The only drawback is not being able to share things online with those non-network friends. Inviting them to events reverts back to email, text messages and phone calls. Sharing interesting or funny video clips needs you to enter their email address, etc. All the things that were time consuming about the web that social media made quick and easy, are gone.

I’m going to stick with it, but I do know that at some point, i’m going to have to bring them in to the fold,. But by holding back, at least I know that I can really call them a friend.

When do you add a friend on Facebook? Do you wait a while before you add them, or do you do it immediately?

Engage, Communicate, Learn

// February 9th, 2010 // View Comments // Design, Development, General, social media

Creating a successful web and social applications is quite the multifaceted adventure. There are great ideas, great design, great technologies, and great implementations. But the ones that become popular have a lot in common. And the ones that win do those things well. They engage and communicate with, and most importantly learn from their users.

Engagement

Creating an environment that attracts users and keeps them is one hell of a task, and continuously engaging your users is not small feat. You have to create a culture of sharing, collaboration, and reciprocation that makes the user want to participate in what you developed, and pull in others in to the fun.

Social engagement needs to involve actions that builds on a users social connections, and something that will appeal to a circle of friends. The hook is the quick and easy action that is viral and has high visibility to social graph. The line is the engaging actions that bring in your social connections and continues to connect them. And the sinker is community that brings more people together one way or another.

Communicate

Communication, communication, communication is to social media what location, location, location is to business. Communication with your users is one of the most important aspects of social media. What do I mean by communication? Meaningful dialog with your users through blog post commentary, forums and discussion boards, Twitter and support channels.

Communication has to be a two way street, where you can personally talk to your users. Now you might be tempted to talk about your product, how people use it, and give them tips and tricks on how to utilize it better. Thats a great start, but the key is to find out what your users want to talk about and not what you want to talk about. This is where you have to get more personal with your users and learn from them. And here is the segway to the next point …

Learn

Learning from your users is the only way to iteratively develop and enhance your product and user experience. Users can be very vocal about what they want and what they like, but you need to build a dialog of trust that brings out the constructive criticism to you. It’s important to be able to track feedback, themes in constructive criticism and be able to prioritize and respond appropriately.

What you will learn is that they way your application is used, can be very different from what you intended it to be. Learning and understanding how your users are thinking differently about what you’ve built will get you farther in finding news was to engage than any other way.

How do you continually engage with your users, and what tools do you utilize to learn form your users?